• JL Sports Investment offers financial analysis and commercial evaluation of investment opportunities in the sports industry, including M&A due diligence and advisory.
  • We possess special know-how in the analysis and evaluation of investments in football clubs and football leagues, including benchmarking against similar deals and definition of the best legal structure for an investment.
  • We advise investors, SPACs, banks, funds and lenders, as well as clubs and leagues on the allocation of capital against the assignment of commercial receivables.
  • We give practical strategic advice during and after transactions, with a particular view to the real-life implications hidden behind the bare facts and numbers.
  • We provide legal support before and during transactions of sports businesses, including due diligence and the drafting of agreements, by-laws and other governance regulations.


Sports Consultants in UK Sports investment







  • Our sports consultancy provides advisory service to investors, rights holders, broadcasters, digital platforms, betting operators and sponsors on projects and opportunities in the sports industry.
  • We provide market analysis, revenue optimisation and content distribution plans for sports rights holders like federations, leagues, clubs, agencies and investors.
  • We develop localised and customised digital strategies for sports organisations, aiming at an increase of revenues, acquisition of new customers and engagement of current ones.
  • We design and execute RFP and rights tender documents, including strategic advice on structuring and packaging of the relevant content, and on the bidding process itself.
  • We provide legal advice including due diligence, negotiation and the drafting of agreements, by-laws and governance regulation in the areas of sports, media and M&A.
  • We identify and guide suitable partners in all regions for services such as the setup and operation of OTT platforms, the production of customised, localised and automated digital content, and the implementation of suitable E-sports strategies.








Sports media rights

  • JL Sports Investment identifies relevant content and provides acquisition support for broadcasters, digital platforms and investors.
  • We offer a global distribution of commercial rights to sport events, including digital and social media.
  • Our sports consultancy provides bespoke solutions for different formats of different properties in different markets. We will look at balancing viewership, engagement and revenue objectives.
  • We help you asses the pros and cons of different distribution models such as direct-to-consumer (DTC) via OTT versus linear broadcasts, or pay- versus free- versus freemium- distribution of your media rights.

Sports Consultants in UK



For more information please contact us at JL Sports Investment

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